Membership Directory - Corporate
Mel
Member Since: 2026
About
About: Mel is an AI-enabled business development platform purpose-built for professional services firms. It captures how a firm’s top rainmakers actually win work, their patterns, instincts and observable behaviours - and embeds that knowledge into the daily workflow of every fee earner through personalised AI coaching.
The platform operates across three integrated stages:
Capture. A proprietary methodology, refined through in-person client engagements, codifies the observable patterns of how rainmakers win work - derived from real commercial behaviour inside real firms, and deepening with every new engagement.
Coach. A personalised AI coaching companion prompts each fee earner at the right moments - meeting preparation, follow-up, relationship nurture, pipeline hygiene - based on the firm’s top performers. Delivered in-workflow, reducing friction without requiring overnight behavioural transformation.
Convert. Workflow integration turns guidance into action. Fee earners move from intention to execution. Firms gain visibility of commercial behaviours across every team - not just at partner level.
Members
Co-Founder